Would you believe it? E3 is again so close that you can just about smell the odours of smelly game journos killing their feet in LA. Other than playing unreleased games it’s the conference for big publishers that steals the show. Every year it’s a big war between Microsoft and Sony, with EA, Ubisoft and now Bethesda also hosting their own shows. Nintendo has gone the video route, though they once ran their own show too.
One thing is for sure – there’s about to be one or two surprises at E3 and Microsoft says they have lots of those in store at E3 2015. Aaron Greenberg, in a discussion with The Inner Circle Podcast, confirmed that there are big plans and surprises:
[quote]We love E3. It’s a fantastic time for us to get to engage with our fans and we save a lot of big news for E3. We think our fans want that. We always debate how much do you want to reveal before E3, and how much do you really want to create this special moment in time?
It’s the Super Bowl of gaming, right? We all tune in and watch and a lot of people go, and it’s an amazing gamefest and it’s one of the biggest beats of the year for us. So we’re thinking about E3 that way just like we do every year.
Expect a lot of surprises, expect us to talk a lot about games. And if you’re an Xbox owner I think you’re going to leave really, really, really happy in the investment you made, and if you’re undecided I hope that you will look at what we deliver on games and want to buy an Xbox….
We feel really good about E3 this year. We have some ideas to do some things different at E3 that we haven’t done before. Wait until we’re ready to fully share that but I think we’re going to take a little bit of a different approach to E3 this year, but I feel really good about it, it’s going to be really exciting.[/quote]
He also took the time to compliment Xbox boss, Phil Spencer, for getting the team on the right track for the show this year.
[quote]He’s been a great partner and a great supporter. A lot of folks just like to do the same thing every year. We want to take whatever we’ve done before and step it up multiple steps. That’s our aspiration and I think you’ll see that hopefully from us this year. And we love our fans. How can we engage our fans in ways and share what we’re doing at E3 with them? E3’s an industry show that’s primarily for media, and we love engaging the media, those guys have been good to us too, but how can we also engage with fans? I think we’re going to do some interesting things there.[/quote]
One thing is for sure – the Xbox One needs a kick up its backside if it plans to go to war with Sony in 2015.