In the most recent Nintendo investors meeting, president and CEO of Nintendo Satoru Iwata went into some detail regarding the successor to the Club Nintendo program.
Iwata mentioned that the concept is to have a common shared Nintendo based ID that will be used across multiple devices. Who say’s Nintendo aren’t innovative? Oh wait, that’s kind of what everyone is currently doing, right?
This is what Iwata had to say:
While we will announce the details of this integrated membership service at a later date, I can share with you at a high level the idea is that the consumer can access multiple devices using one common ID.
For us to be able to bridge the gap between smart devices and dedicated game systems, we will offer advantages to consumers who use one ID across multiple devices.
So far, the members input their Club Nintendo ID to use the services. With this new service, our members will be able to visit Nintendo’s website and log in with one ID, and they will receive various services including the ones based on their past purchases and gameplay records as well as services that will be an improved version of the current loyalty program.
With this new membership, we are planning to deploy services that will make playing Nintendo games with their game pals more fun regardless of which platform they are accessing.