Battleborn was a bit of a modern day gaming tragedy. It was an amazing game at its core, filled with content, interesting characters and charm coming out of everywhere. But the game just wasn’t fun. It was vastly overshadowed by Blizzard’s Overwatch in terms of gameplay, even if it was the game that boasted the most content and bang for your buck.
Things for Battleborn were looking really shaky, with a weak launch and underwhelming sales. The player count for the game is pretty abysmal compared to other huge multiplayer titles out there. You could tell that the game was on really bad terms when 2K decided to put it into a humble bundle for the insanely low price of $15, even though the game only released a few months ago.
However, 2K still believes in the title and have gone on record to show that they have not given up yet. 2K CEO Strauss Zelnick told Eurogamer the following:
[quote]We think there remains an opportunity to grow the audience for this unique experience over time. 2K will continue to drive engagement and recurrent consumer spending on the title through add-on content and virtual currency. “We’re still delivering new content to Battleborn. Audiences love Battleborn. We still have virtual currency coming for Battleborn. We’re not counting it out for a minute. We’re just telling you where we’re at now.[/quote]
Bold words, but I don’t think more content and virtual currencies will be enough to draw people to the game. What myself and many others suggest is that Battleborn goes the way of Evolve. Make the game free-to-play, give early players a significant currency boost and then let it go from there. They have probably discussed the strategy already, but it is still quite early for it to be viable just yet.