The most popular man on YouTube, Felix “PewDiePie” Kjellberg, used the N-word during a livestream and at least one developer has had enough. While playing PlayerUnknown’s Battlegrounds, Pewdiepie could be heard saying: “What a f***ing n*****! Geez! Oh my god! What the f***? Sorry, but what the f***? What a f***ing asshole.” After using the racial slur, he laughs and says: “I don’t mean that in a bad [way].”
Pewdiepie has taken down his video of the game in question, but recordings of it are still available online, like this one:
Pewdiepie has been in the spotlight before for the wrong reasons, with his last controversy resulting in Disney ending a partnership after he paid people on Fiverr to hold up a “Death to all Jews” sign.
For Firewatch developer Sean Vanaman, enough is enough. He doesn’t want Pewdiepie to profit off any footage of Firewatch.
We're filing a DMCA takedown of PewDiePie's Firewatch content and any future Campo Santo games.
— Sean Vanaman (@vanaman) September 10, 2017
Vanaman makes several tweets on the topic, saying “I am sick of this child getting more and more chances to make money off of what we make.” He also says “He’s worse than a closeted racist: he’s a propagator of despicable garbage that does real damage to the culture around this industry.”
Vanaman also delves into Campo Santo indirectly profiting from Pewdiepie’s publicity, and not being proud of this benefit. He has threatened a DMCA takedown, and will be in contact with attorneys to see what kind of action is possible.
So far Pewdiepie hasn’t responded to any of the blowback from this, but fans have responded that “he didn’t mean it that way”, or rubbish about people moaning about the word not having any power anymore. Sure, go say the N-word in the middle of a crowd of black people and see how that works out for you. Many also said that it was a heated moment and he blurted it out. You don’t blurt out words that you don’t use regularly, and we have seen this happen far too many times here in South Africa, with people blurting out the K-word in arguments in restaurants or during road rage. If it isn’t part of your daily lexicon of words, you probably aren’t going to blurt it out when you are angry.