Microtransactions – it’s a swearword among gamers. By now we don’t even have to try explain what they are and how it works. It’s a part of this industry and right now the folks over at Take-Two Interactive are quite happy about this mechanic. They have just published their latest earnings for Fiscal Second Quarter 2018 and, no surprise here, they’re coining it.
The obvious income is still coming from GTA V and the tied in GTA Online. Since the launch in 2013 they’ve made a killing and it’s just not coming to an end. Thanks to various DLC packs and microtransactions it’s the game that just won’t go away. Those Shark cards are selling by the millions. Their net revenue jumped by 6% year-on-year and bagged them a whopping $433.6 million. Try converting that to Rands if you want to break your head. Other games that helped them grow are NBA 2K17, XCOM 2, and WWE SuperCard. Take-Two defines “recurrent consumer spending” as “virtual currency, add-on content and microtransactions”. In other words – nearly half of their incoming money is as result of microtransaction sales.
Here is what Take-Two CEO, Strauss Zelnick, had to say about the report:
Our positive momentum continued in the second quarter, enabling Take-Two to deliver another period of better-than-expected operating results. Grand Theft Auto Online delivered its best quarter yet, Net Bookings from Grand Theft Auto V grew year-over-year, and we enjoyed the successful launch of NBA 2K18, which generated growth in both units sold and recurrent consumer spending.
Don’t expect this good fortune to end any time soon as Red Dead Redemption 2 is just around the corner, and will likely come with its own unique set of microtransactions. We’re sorry, but we’re all to blame for a model that’s making them millions.