Rumour: Microsoft has secured marketing rights for Borderlands 3, Splinter Cell, Cyberpunk 2077 and more

Yes, we know all too well that Microsoft and their “exclusive” games that can be bought on PC has become a joke around gaming circles for many, but that doesn’t mean that they can’t create valuable partnerships with third-party publishers. As is the case with many third-party games these days they’ll sign up marketing rights with a specific platform to help them market the game. We’ve recently seen that with Far Cry 5 on the PS4, but it seems Microsoft has plans in place to secure other big games this year and beyond.

According to a rumour from a group called Rectify Gaming, who previously broke the news of the name for the ‘Xbox One X’ ahead of launch, they have sources that state that Microsoft has secured marketing rights for the following games:

  • Borderlands 3
  • Cyberpunk 2077
  • Splinter Cell
  • Battlefield V
  • Madden
  • Anthem

Some titles have yet to be officially announced and others have little more than a teaser trailer, which makes the list a little suspicious. What has happened since that rumour originally dropped on their website is that it’s been removed and that leads to us thinking that there might be some truth to it all.

What exactly are marketing rights? Whenever you see advertising for a particular game it’ll then have the Xbox One brand attached to that marketing. Also, it’s very likely that at E3 (in just over two months – scary, we know) Microsoft will have exclusive access to the announcements in their media briefing.

The good news you should take from this – whether they have marketing rights or not, those games will appear on all formats. Also, Splinter Cell and Borderlands 3 rumours just won’t vanish…

Married to a gamer and she kicks my ass at most shooters. If the game is enjoyable I'll play it, no matter the format.

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