According to Jason Schreier (author of well-known video game book: Blood, Sweat, and Pixels: The Triumphant, Turbulent Stories Behind How Video Games Are Made) while writing for Kotaku, several credible sources have revealed that Google (yes, that Google) is seriously looking at entering the video game industry.
Schreier’s article is really worth a read if you want specifics, but basically not only has Google been hiring a multitude of developers from big companies like PlayStation, EA and the like, including their high-profile January 2018 acquisition of Phil Harrison (who previously managed at Sony and Microsoft for PlayStation and Xbox respectively), but there are rumours that they are investigating console hardware possibilities as well as a streaming service.
The latter avenue is spoken about at length in the article, and despite streaming not being a realistic possibility in South Africa just yet, many experts in the video game industry really see a big future for this kind of service sooner rather than later in many countries. It makes sense then that, as Schreier points out, a massively money-and-resource-rich and largely tech-based company like Google would be in a good position to tackle this technological problem. The rumoured Google service platform is called Yeti and as with other proposed streaming services would have the aim of:
“…offload(ing) the work of rendering graphics to beefy computers elsewhere, allowing even the cheapest PCs to play high-end games… [thus] remov(ing) hardware barriers for games.”
Of course, as Schreier also concedes, despite the fact that these rumours are coming from a few different sources, Google could simply be investigating the possibility of this kind of venture right now, only to dispose of it at a later stage. That being said, even just a rumour of the wealthy and powerful Google entering the gaming arena is sure to incite both excitement and trepidation from many a gamer.