You might remember that in May, you could get a beautiful Pink Mercy skin for $15, or a Pink Mercy T-shirt for $30. That charity campaign has come to a close and the Breast Cancer Research Foundation (BCRF_ was invited to Blizzard’s campus for a handover of a pretty impressive cheque.
The Overwatch team and director Jeff Kaplan handed over a cheque of $12.7 million, which is just shy of R170 million. This is the biggest donation a single corporate partner has made within a year in the 25 years that BCRF has operated.
The donations come from the money spent on the Pink Mercy skin, the Pink Mercy T-shirt and $130,000 in donations from the 14 Overwatch stars streaming on Twitch. That is a lot of people that bought skins and T-shirts. It is a reminder that gaming can be used as a lodestone to draw people to a common cause and use that energy for something great.
Good job, heroes.