The game’s phenomenal popularity just keeps on growing as Activision has reported record sales for their first-person multiplayer shooter franchise, Call of Duty: Black Ops 4, breaking the previous record set by Call of Duty: WWII, marking the biggest digital release in Activision’s history. When the game released on Friday 12 October, Playstation recorded a new high for day one digital full title sales on the PlayStation Store, Xbox recorded the best-selling Activision digital game purchase on day one, and Blizzard’s Battlenet benefited from its first sale of the Call of Duty franchise on its platform for the PC version of the game. These numbers were for unit sell-through of digital copies globally on all online stores.
Rob Kostich, EVP and GM for Call of Duty, stated that “Black Ops 4 is an incredible game, and the community’s response to it has been amazing. We have shattered multiple digital day one sales records, and the number of people who connected online on day one to play has grown year on year, but probably the most important thing is that the community is having so much fun across Multiplayer, Zombies and Blackout. We are so incredibly thankful for the community’s trust and support. This is just the beginning, it’s going to be an incredible journey with Black Ops 4.”
There was a lot of speculation as to whether the Call of Duty franchise would suffer due to its exclusion of a single-player campaign in this year’s Black Ops offering, but it seems the new Blackout mode may have tipped the scales in their favour as the battle royale craze continues to spread, bringing old and newcomers together.