Sony announced via a press statement to Gameinformer that they won’t be attending the Electronic Entertainment Expo (E3) next year. It is the first time in the 25 year history of the show that the video game giant will not be attending. According to the statement, Sony is looking at different ways to engage with their fans in an exciting way:
As the industry evolves, Sony Interactive Entertainment continues to look for inventive opportunities to engage the community. PlayStation fans mean the world to us and we always want to innovate, think differently and experiment with new ways to delight gamers. As a result, we have decided not to participate in E3 in 2019. We are exploring new and familiar ways to engage our community in 2019 and can’t wait to share our plans with you.
It does come as a bit of disappointment to most of us that look forward to the show each year since Sony and the PlayStation has become a staple of the experience. The always entertaining, yet sometimes bizarre press conferences are something that will be truly missed. At least for 2019 that is.
On the other hand, it kind of make sense from a business perspective. Sony might want to focus more on their PlayStation Experience than on a trade show where everyone gets a chance in the spotlight and didn’t like the idea of not having PSX this year. The concept of a fan-con such as Blizzcon or Quakecon is very lucrative and Sony might be considering those kinds of engagements going forward. Not having them part of the festivities of E3 next year is certainly disappointing, but let’s wait and see what they have in store for us next year.