Everything in the corporate world is about clever marketing. Well, maybe not everything, but it does play a major part. In this case, it is Burger King Sweden who a month after the incredibly successful release of Red Dead Redemption 2 decided to join in on the fun.
If you’re a Swedish resident (because all our readers are from there) you can now ‘craft’ the fast food giant’s signature sandwich, the Whopper, provided you have the correct ingredients. Once you’ve found the ingredients in the game, you’ll have to head on over to the website www.craftawhopper.se and scan the required ingredients in order to get a voucher for a free Whopper at a participating Burger King in Sweden.
Something interesting to note is that there is no actual mention of Red Dead Redemption 2 on the site, and massive assumptions are made thanks to our brains immediately associating it with the game. Whether or not the promotion is endorsed by Rockstar is not yet known. If not, then Burger King Sweden might find themselves in some hot water.
Still, this is clever promotional work by the self-proclaimed King of Burgers. It shows how mainstream this industry has become with all manner of corporates trying to cash in it. Whether it’s a good thing or not still remains to be seen, and it depends on your point of view as well.