Epic Games is launching its own store and will give developers 88% revenue split

Epic Games has been synonymous with gamers for many years now. Unreal Tournament was their first mega-hit back in the late 90s. Later on, that would turn to the Gears of War trilogy and, most recently, Fortnite. Thanks to the overwhelming success of Fortnite Epic Games have been making an absolute killing on a monthly basis and instead of sitting back and enjoying the good life they have used their funds to provide a real rival to Steam and other online digital game stores. They plan to launch an Epic Games Store.

The big draw card in this particular case is that developers will receive most of the profits for their hard work. Seeing as Epic Games have been in that exact position for years, they’re aware just how important it is for developers to make a respectable margin from any sales. Because of that, developers will receive 88% revenue from any sale they make. They’re also playing fair game in allowing any game to be hosted on their service, even if the Unreal Engine isn’t the tool being used to create those games (like Unity for example). This is a massive move and could spell trouble for Steam and all other digital stores that generally take 30% of the revenue (this includes, Sony, Microsoft, Nintendo and all other digital stores). Valve has recently changed their revenue model, but there are far too many rules in place for it to be viable for most smaller developers.

Here is what Epic Games founder and CEO, Tim Sweeney, had to say:

As a developer ourselves, we have always wanted a platform with great economics that connects us directly with our players. Thanks to the success of Fortnite, we now have this and are ready to share it with other developers.

Things just got real and Valve will either have to adapt… or they could make Half-Life 3, Portal 3, Left 4 Dead 3 and all those games we so dearly would love to play. Epic Games haven’t confirmed when this store will be launching but merely stated that it would be ‘soon’.

Married to a gamer and she kicks my ass at most shooters. If the game is enjoyable I'll play it, no matter the format.

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