According to Reggie Fils-Aimé (speaking to Andrew Goldfarb of IGN) Switch figures have hit a special record never before seen in the US gaming market – the top three selling games on the console all show an over 50% attach rate. So that means half of all owners of a Nintendo Switch own The Legend of Zelda: Breath of the Wild, own Super Mario Odyssey and/or own Mario Kart 8 Deluxe (at least in the US, though I suspect local numbers would be very similar).
While it is true that the Switch has already outsold the disappointing Wii U and the popular but somewhat under-appreciated-in-its-time GameCube, Fils-Aimé feels that the true reflection of success in historical terms will be comparing the console generations after they have been sold for the same number of “holiday seasons” and not purely on the number of months each console was out. Fils-Aimé goes on to explain that Nintendo has learned from past consoles (both successful and not-so-successful) and believes the key ways to ensure a console’s success depend on having “a great cadence of (software) launches” as well as “making sure that we also surprise with something that is completely unexpected, but brings new consumers into the platform” citing Labo as a prime example of the latter.
Despite what seemed to be a slower 2018 (versus 2017) the late-in-year launches of the popular Pokémon: Let’s Go, Pikachu! and Let’s Go, Eevee! and Super Smash Bros. Ultimate titles may have ensured that the Nintendo Switch continues to hit some of the of the high sales targets they set. And given the staggeringly good attach rates of their first-party games – Nintendo for the moment seems to be doing ‘rather well’.