If you go back a decade or even more, Machinima was on top of the world when it came to consistent gaming video content. It was the birthplace of hundreds of successful creators who would eventually branch out on their own and create gigantic careers within the gaming industry or on YouTube. We all remember the old Red vs. Blue videos and the countless montages or silly little impromptu stories that would pop up. Unfortunately, the whole thing is now entirely gone. Wiped from the face of the earth.
This came around when Otter Media, a subsidiary of AT&T who bought Machinima in 2018. Otter Media decided to make private every single video on the main Machinima channel, which has over 12 million subscribers, as well as Machinima’s various other channels that they’ve created over the years including Happy Hour, Respawn, Realm, Inside Gaming, ETC, among other channels. All these channels have accrued thousands of videos that have been created by hundreds of individual creators and teams.
The reason for it is as business as it gets. Here’s the official response from Otter Media:
We are focused on creating new content with the Machinima team, which will be distributed on new channels to be announced in the coming months.
In the meantime the Machinima network of creator channels continues to showcase the talents of the network. As part of this focus on new content, we have pivoted from distributing content on a handful of legacy operated channels.
Yup, it’s a pivot of some description. The strategy, it seems, is to purge all of the content from all of the channels in order to make way for new content. From a twisted business perspective, it makes sense. Start from a clean slate, leaving behind old and dead brands and removing videos that may affect reputation or have copyrighted content. But to nonchalantly just remove so many hours of hard work and the fruits of people’s careers is just a little drastic.
Machinima hasn’t been in the public eye recently, but make no mistake that their influence can still be felt today with regards to gaming video content. It’s a shame it’s just all gone now.