Twitch apologises for advertising other streamers during streams

Twitch has apologised for running commercials for megastreamers during other streams, a tactic that streamers didn’t like at all. It is uncertain as to why Twitch thought that streamers would like having adverts of bigger streamers during their streams, pulling viewers away, but the media platform has apologised and said it will “avoid” doing it again.

One such advert was a New Year’s Eve livestream sponsored by Red Bull hosted by Tyler “Ninja” Blevins. Seeing as there probably isn’t a person on the planet who doesn’t know who Ninja is, seeing as he has appeared on mainstream television, has broken records streaming with Drake and much more, advertising him comes across as pointless and rude to the people whose streams the adverts are running on. Nobody wants to try foster an audience to have someone run into the room and shout that someone more popular is doing something cool next door.

This month the advert rotation featured an American handegg stream hosted by Imane “Pokimane” Anys, a streamer who broke into the Top 100 most followed list of Twitch in 2017.

“We recognise those good intentions caused concern across our broader Twitch creators that these advertisements may drive their audiences elsewhere, and that we had unintentionally created a potentially negative impact with our efforts,”Twitch explained.

“We always want you to hold us accountable, and we’re glad you are here. We removed the most recent ad and will avoid running advertisements in the future for on-site events and/or creators that potentially drive your viewers to other Twitch channels.”

If it has the letters RPG in it, I am there. Still battling with balancing trying to play every single game that grabs my interest, getting 100% in a JRPG, and devoting time to my second home in Azeroth.

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