In EA’s financial briefing for Q3 of its fiscal year, the company discussed some of the reasons for why Battlefield 5 didn’t sell as well as expected.
EA COO and CFO Blake Jorgensen explained how the decision to delay the game put it in a competitive release window, and their decision to prioritise single-player content over battle royale hurt the launch. Battlefield 5 sold 7.3 million units in the past quarter, a million less than expected. EA CEO Andrew Wilson told investors EA “made some decision on launch timing and key features of this game that we felt would improve the quality of the experience.”
“Unfortunately, the later release date meant the game launched deeper into a competitive holiday window where many heavy price discounting was a big factor. In addition, we also made the decision to prioritize other features, including a single-player experience, at launch over a multiplayer mode.”
Battlefield 5 is yet to get its battle royale mode, and Battlefield 1 still has four million monthly active users.
Many companies would be happy with sales of 7.3 million units, but EA expects more from the Battlefield franchise. Oddly, pretty much anyone with a calendar could have told them a November launch was a bad idea, as was releasing a game with many sections having a big coming soon sticker on them.