Back in November one of the most talked about news items in the video game world was the fact that Sony announced that they would be skipping E3 2019. It was a pretty big deal. For a quarter of a century, Sony had been a mainstay of the conference. This year though they’ll be missing, choosing to “explore new ways to engage with their community”. And it looks like they won’t be the only ones.
As confirmed on EA.com yesterday, EA has also chosen to skip E3 this year. Well, at least in terms of delivering a press conference. EA Play 2019, however, will still be happening. It is set for June 7-9 and EA describes the event as follows:
“We’re skipping the press conference this year and are replacing it with multiple live streams that will air during the first two days of the event, bringing you more of what you’ve told us you want – more gameplay and insights from the teams making the games.”
It’s easy to assume that EA will be missing from E3 because they feel that they do not have something worthwhile enough to talk about (especially after the Anthem disaster). However, as they become yet another major player to miss the event, it is worthwhile considering whether E3 is as relevant now, as it was before. Not only is it super costly for companies to be part of the event, but often live press shows are widely disappointing. And if you happen to make one major mistake at the show, the negative social media frenzy lingers for a longer-than-normal news cycle. The risks may be starting to outweigh the benefits.
Unless, you’re Microsoft that is (and perhaps Nintendo too). Seems like June 2019 is going to be a heck of a month for them.