Over the last few years, Phil Spencer and his team have been working really hard behind the scenes to secure proven talent exclusively for their platform. He knows, as well as we do, that it’s the missing ingredient in their offer. Ninja Theory and Obsidian Entertainment were big new additions and this year Double Fine joined the ranks. So, where to next?
According to Phil Spencer, the next studio he would like should come out of Japan. There’s no denying that Japanese developers bring a unique flavour to any line-up. There’s just something special about games developed in the East and he knows it. In an interview with Gameindustry.biz he had the following to say when elaborating on the double Fine acquisition:
One of the things I love about Tim [Schafer] and the team at Double Fine is that they build different games to what our other studios build. And that’s a strength. Because just like in video, just like in music, there isn’t one song that everybody loves. There isn’t one movie, or even a genre that everybody loves. So with Game Pass, we think about millions of different players and the different kind of games they will play. That diversity is really important.
I think it would be nice if we found an Asian studio, in particular a Japanese studio, to add [to our studios]. I liked it when we had some first-party capability in Japan. We have a small team there, but I think we can do more. That said, through our trips to Japan, I love having Phantasy Star back on our stage with Sega — I thought that was fantastic. Miyazaki-San, before with Dark Souls and now having Elden Ring on our stage… the Japanese creators have shown up more and more.
What studio he has his eyes on is anyone’s guess. It’s very likely not going to be Platinum Games, after what happened to Scalebound.