Grey market key reseller G2A is making waves in the industry again, this time due to an aggressive advert push for certain games, meaning the G2A link sits above the publisher’s own link to the game in question. Some indie developers are fed up with this and have taken to Twitter to voice their frustrations and hopefully inform a few people. Some devs even went so far as to say they would prefer you pirate the games rather than give money to G2A.
In the latest episode of Fuck G2A:— Mike Rose (@RaveofRavendale) June 29, 2019
G2A has taken out sponsored ads on Google, which mean that when you search for our games, you get G2A popping up above our own links — and we make zero money on our games if people buy through the ads.
And when you try to turn their ads off… pic.twitter.com/hSiIkaOLle
SA Gamer has covered key resellers, specifically G2A, several times. These grey market websites sell keys collected in any way, from bundles to review keys to people that have the game already getting rid of them for a few bucks. However, they also include keys obtained via credit card fraud and other means and none of the money made by G2A reaches the developers of these games. However, the support queries, like where their game went if a key is revoked because it was purchased using a cloned card or a compromised account, falls straight onto the developers, costing time.
If you can't afford or don't want to buy our games full-price, please pirate them rather than buying them from a key reseller. These sites cost us so much potential dev time in customer service, investigating fake key requests, figuring out credit card chargebacks, and more. https://t.co/25NWxrj8f8— Rami Ismail (@tha_rami) June 30, 2019
Mike Rose of publisher No More Robots said that he would rather G2A didn’t make any money off of their games, which give nothing back to the developers who made the game in the first place. Rami Ismail of Vlambeer agreed, pointing out how much time it costs to do customer service when people end up with fake or deactivated keys.
Developer Squid Game, Mode 7’s Paul Kilduff-Taylor and Stray Bombay’s Chet Faliszek all mentioned criticism of the key reseller.