Slip-ups happen and I’ve seen my fair share in the gaming industry. Promotional art gets leaked, someone on a social network page messed up, a retailer accidentally put unannounced games up for sale with release dates. While these things are unfortunate, they are not the end of the world. Usually it just disrupts an official announcement and takes some of the surprise out of the experience, but sometimes these things are incredibly preventable. Case in point, Valve who recently leaked three DLC characters for Street Fighter V.
The unveiling of E. Honda, Poison and Lucia was meant to be a surprise at EVO 2019, but Steam jumped the gun and released a trailer showcasing all three characters well before the official announcement was going to happen. Naturally, the internet never forgets anything and the news spread like wildfire, making the “surprise” announcement pretty moot. Valve does seem to know the impact this has had and has taken to the game’s Steam page to apologise.
They stated that the error was because of a “mix-up in the publishing process at Valve that caused a trailer to go live on Steam ahead of schedule.” and that it was “a regrettable and unintentional situation.” Valve is also taking this early leaking seriously and, “we have already implemented measures to prevent this error from happening again.” They close out by saying, “We are fans of Street Fighter ourselves and we’re sorry for the error.”
Hopefully something like this doesn’t happen again. Retailers need to be sure to double-check their schedules and make sure things are up when they should be.