Playing video games can take up a large portion of your resources. Whether money or time, a lot of resources can be dedicated to this hobby and if parents aren’t careful, things could get out of hand really quickly.
Rio Ferdinand, who used to play for Manchester United and the England national team, has started a new campaign with Ask About Games. The campaign is called Get Smart About P.L.A.Y. and its goal is to encourage parents to be aware of what their children invest in games, both in terms of time and actual money.
Ferdinand’s video shows him playing some FIFA 20 with his kids, with a voiceover explaining how much he enjoys this bonding time, as well as being aware of what his children are up to and setting boundaries and expectations, with dialogue between child and parent so everyone is on the same page.
I like the idea of making parents aware and taking more interest in what their children are doing. Like the video says: “you wouldn’t put your kid on a bike without a helmet” yet we see parents are sometimes completely unaware of how much time is being spent gaming, or how much money is being spent.
I don’t think it is any mistake that the message from a UK-based campaign, a country that is applying pressure for loot box legislation, is shown playing FIFA 20 when talking about spending money, with FIFA 20’s Ultimate Team mode being a great example of a game that is just begging you to dip into the microtransactions.