When Fortnite released for Android, Epic made the brave decision of not releasing it on the official Google Play Store and you instead had to install it from a separate APK that you’d find on their website. The reason for this segregation was the fact that Google takes a 30% cut of the revenue for all apps on the Google Play Store and Epic had a strong disagreement with that policy.
However, after 18 months, they have relented and released the game in full on the Google Play Store. It was done begrudgingly as you can tell by the statement they made to Polygon:
“Google puts software downloadable outside of Google Play at a disadvantage, through technical and business measures such as scary, repetitive security pop-ups for downloaded and updated software, restrictive manufacturer and carrier agreements and dealings, Google public relations characterizing third party software sources as malware, and new efforts such as Google Play Protect to outright block software obtained outside the Google Play store.”
The standalone version will still be supported so nothing is changing in that regard, but as they mentioned, having an outside app is detrimental on a lot of levels. Epic is still sour about the whole revenue sharing debacle as well as their closing remarks show:
“We hope that Google will revise its policies and business dealings in the near future, so that all developers are free to reach and engage in commerce with customers on Android and in the Play Store through open services, including payment services, that can compete on a level playing field.”
While it’s difficult to feel sympathy for a company that is drowning in money, Google’s policies are pretty stringent for mobile developers out there and it’s made worse by the fact that you basically have to be on their service if you want any sort of relevancy. In any case, it’s nice that the game now has an official app store release and the search results won’t be hounded by cheap knockoffs that prey on people’s ignorance.