Take-Two marketing budget might indicate a 2023 release date for GTA 6

There have been rumours of GTA 6 since the release of GTA 5, but they’re always flimsy and hold no water. This one seems a little more plausible since it involved cold hard cash and budgets. Take-Two, Rockstar’s parent company, filed its annual 10-K forms to the SEC which is an estimate of the company’s spending for the next few years.

Industry analyst Jeff Cohen made the observation in a note that the company’s marketing spend receives a spike in the financial year 2023 to 2024 which is an indication that GTA VI will likely release in that time frame. Cohen noted that the same happened before the release of Red Dead Redemption 2 since obviously the company ramps up marketing spend for Rockstar’s big releases.

The time frame makes sense. It’s 10 years after the ever successful GTA 5, the next-gen consoles will be in full swing by then and it’s early enough in the generation that the game can build on itself well into the future. GTA 6 is an inevitability, especially because of the franchise’s unbelievable success, but all we can do for now is speculate until Rockstar surprise drops a trailer on us as they did in the past. For now, we’re stuck poring over financial reports, but it’s good to have some expectation of when the next GTA will finally grace us.

I am way too tall, played way too many games and I love to write about what we love about games. In the end, I'm just being #Thabolicious

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