If you have ever wondered why companies keep pushing microtransactions in their games, it is because they work. EA’s latest SEC filings show that Ultimate Team made $1.62 billion for the fiscal year 2021.
That is 29% of EA’s net revenue that year, and the amount EA makes from Ultimate Team grows every year. Industry analyst Daniel Ahmad details Ultimate Team’s revenue since 2015 when it was sitting at $587 million.
Governments around the world are interested in regulating or possibly a ban of loot boxes. So what will EA do to protect what has become a pretty substantial part of its income?
We even have football players involved in awareness campaigns so that parent’s don’t get caught out by surprise credit card bills.