"“These shows are really ****ing expensive,” one insider says, referring to both Summer Game Fest and the Game Awards. According to pricing details shared with me by multiple marketing professionals who requested anonymity, running a trailer during Summer Game Fest’s main show this year cost $250,000 for one minute, $350,000 for one and a half minutes, $450,000 for two minutes, and $550,000 for two and a half minutes. They also say that last year’s edition of the Game Awards featured the same pricing tiers.
If you add up all of the one- to two-and-a-half-minute trailers aired during last year’s Summer Game Fest, those price levels could translate into a $9.65 million haul for the main show alone. Of course, last year’s prices may have been different, and I don’t know how to account for shorter, 30-second trailers, nor the longer segments in which Keighley invites a developer onstage."
https://www.esquire.com/entertainment/a61006534/summer-game-fest-explained/
If you add up all of the one- to two-and-a-half-minute trailers aired during last year’s Summer Game Fest, those price levels could translate into a $9.65 million haul for the main show alone. Of course, last year’s prices may have been different, and I don’t know how to account for shorter, 30-second trailers, nor the longer segments in which Keighley invites a developer onstage."
https://www.esquire.com/entertainment/a61006534/summer-game-fest-explained/
