It's interesting when one looks at these links below:
Evetech case with Evetech label
Wootware 500hz QD OLED monitor
It's pure speculation from my side on how Evetech puts a label on these cases. Considering how many PC cases are produced by OEM/ODM manufacturers these days, my point is that if only Evetech sells them, they presumably have a supplier somewhere that gives them cases to the specification they want. You can't browse other PC shops and find these exact models — even asking Rectron would probably just get you a blank stare.
Wootware's monitor is even more interesting. We know the QD-OLED panel is from Samsung Display, but the rest is speculation. Whether Wootware buys a complete ODM monitor and has it branded, or specifies certain components, chassis and firmware themselves, would be interesting to know.
Wootware also seems quite willing to look beyond the traditional big-name brands. They import some very good Chinese mouse brands that you don't commonly see through the usual local distribution channels, which gives consumers access to products that might otherwise be difficult to buy in South Africa.
Speaking from a consumer perspective, the product listed is a great price for what you get. At that sort of pricing, it becomes difficult to justify paying substantially more for an ASUS or Alienware equivalent from Titan-Ice.
So I guess for us consumers, Wootware and Evetech are doing good things by having their own brands at decent prices, but perhaps it hurts the smaller guys?
It would be interesting to hear from some of those smaller retailers on what their take is on Titan-Ice's closing message. Maybe they could also clarify exactly what
"Direct import" means in this context.